I've been listening to an audio by Steve Scott who made millions in the
90's with infomercials. He said there was one thing more than anything
else that was responsible for his making millions.
What is this multi-millionaire's secret to getting rich?
He stated that it was this single secret that literally propelled him from
average to millionaire. He noted that a single infomercial generated over
$20 million in just several weeks. What was this magic ability that was
responsible for changing his life and the lives of those who know how to use
The secret that Steve Scott shared that was responsible for generating all
that money was the power of persuasion.
It is easy to see what honing your powers of persuasion can do in your own
life. You can barter for better pay if you are an employee. You can
make more sales of your product if you're a salesman or a business man.
You can woo the soul mate of your dreams. And, the better you get at
employing your powers of influence and persuasion the more confidence you'll
develop. As your confidence increases so too will your powers of
influence. That is because you'll have confidence and believe that what
you're saying, thinking, and projecting will without a doubt influence others
into following your lead. Quite simply, the better your powers of
persuasion and influence over others, the more success you'll enjoy in life.
The question, then, is just how good are your powers of persuasion?
What can you do to improve them?
Steve Scott stated that there were several things you needed to do when you
were persuading others. Three important foundation basics for persuasion
included the following:
1. Treat the other person with honor and respect
2. Gain an
understanding of their frame of reference
3. Create emotional visuals
that the other person empathize with.
These persuasion techniques might entail some probing questions on your part
to ascertain details that would appeal to that particular person. However,
you shouldn't have to dig too deep to paint an emotional visual that they could
One of the my favorite books on persuasion is the well-known and often cited,
Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
Cialdini clearly sets out the critical factors necessary in having and exerting
influence over others.
For one, people like to have reasons for doing something. So, when
trying to persuade others to do your bidding, provide them with a reason.
Strangely enough, the reason doesn't have to be a good one. There is
the often cited case of the guy in line at the printer to make copies who asked
to cut in front of others with the explanation that he needed to make
copies. Of course, everyone else in line was there to make copies, but he
gave a reason and they complied. I'm not sure where this guy was, but I do
believe in some places that might not have gone over so well. Of course, if he
had a reason that was a very good one, like he had a serious deadline or
something to that effect, that might have been a different story.
According to Cialdini, what can you do to magnify your powers of influence
Cialdini describes a series of what he calls weapons of influence. Add
these weapons of influence to your arsenal and you could become a power
persuader, a mind control master.
Just what are these weapons of influence?
These weapons of influence with brief descriptions follow:
1. Reciprocation - Reciprocation is simply doing a favor for someone and
having them feel obligated to return the favor. You notice this in
situations where salesman offer free trinkets, often worthless, leaving you
feeling obligated to comply with their requests, like buying that 51 inch LCD
2. Commitment and Consistency - Here, Cialdini notes that when
the prospective customer commits to an intent to purchase the product they are
much more likely to proceed with the purchase. For instance, he cites the
example of a number of companies who have the customer fill out the purchase
agreement rather than the salesperson. He notes that this one measure alone has
drastically reduced the amounts of cancellations.
In a similar vein, customers once committed to a certain action strived to
remain consistent in their choice, and were hesitant to change even when
presented with further evidence that might have lead them to alter their
decision. Likewise, if you can get others to make small commitments they are
more likely to want to remain consistent and grant bigger requests.
3. Social Proof - Here, Cialdini cites a number of interesting cases
which point to the fact that we look to those around us (if present at a
physical event) or to the statements or actions of others to tell us how to
proceed if we are uncertain. An example, is the hiring of claquers in the
early days of opera. These were guys that were basically paid to clap and cheer
during the performances. Their cheering roused others and of course created a
better overall impression of the quality of the production.
For those selling a product social proof means gathering and sharing the best testimonials as to its
4. Liking - We are more apt to listen and follow the suggestions of
someone we like. In the context of websites, that is one reason you see so many
sites with the Tell a Friend feature. If a site can get someone to refer a
friend to the site they are much more likely to check it out than if contacted
by a stranger.
In regards to business, Cialdini offers the legendary Tupperware party as an
example. Those who attend know that they are doing a favor for the hostess, and
might purchase products that they ordinarily wouldn't just because they are
dealing with a friend.
Finally, in regards to getting people to like you, you can do several
things: Smile, give them praise, show an interest in them and their
interests, be a good listener, and don't criticize others. Another method, take
someone to lunch. Evidently, the act of eating with another is a bonder.
A powerful classic in the area of likeability is Dale Carnegie's How to Win
Friends and Influence People. Well worth reading if you haven't done
5. Authority - Cialdini notes that experiments have shown that there is
a deep-seated sense of duty to authority within us all. Folks will often
compromise their better judgement and carry out orders that often defy their
beliefs and morals.
On the positive side, if you are seen as an authority figure, others will
often follow your lead and defer to your judgement. In the context of
websites, for instance, the latest big thing is to become an authority site. Be
the leader in your industry, the one that others turn to for information and
ultimately to buy from, if you sell products.
6. Scarcity - This one is obvious. The scarcer something is the
more desirable it is. If you're selling products a favorite tactic is to note
that there are limited quantities or that they will only be available for a
If you need someone to make a decision, give them a deadline.
Those are all great tactics to use to increase your abilities of
persuasion. They are actual, tangible and often physical things you can do
to increase your influence. But, why stop there?
Why not add the spiritual component to your abilities to influence
It is becoming increasingly evident and scientific experiments are validating
the fact that your ability to influence others is not solely a function of the
physical alone. Haven't you experienced the sensation of thinking about
someone and then seeing them or hearing from them out of the blue. Or how about
the situation when you "feel" someone's eyes on you and when you turned around
you found someone staring at you.
There are now numerous books detailing scientific experiemtns and case
studies that point out the power of our minds to influence not only our lives
but the lives of others as well. There are many cases of distance healing
in which folks send energy to heal others at a distance. There are cases
of remote viewing in which viewers, given only longitude and latitude
coordinates, are able to accurately describe physical environment at that
location. There are cases of spontaneous healings when subjects change
their attitudes and thoughts.
It is becoming increasingly clear that "thoughts are things" and that the
energy you project to others can be just as real as the physical actions you
take to persuade or influence others.
With that in mind, why not train your extremely powerful mind to do your
bidding. First, you must affirm that your mind is a powerful tool.
You can do this with our quick Mind Power Affirmation videos. Repeat the
process often until you know that your mind is a powerful instrument and that it
can change your life and others for the good.
Once you know how powerful your mind why not try sending energy to those you
wish to influence or persuade. Obviously, the key is that you want any
transaction between two parties to be positive for both. Send that thought
out there. The universe will help make it happen.
Having personality conflicts with someone? In addition to the actual
physical steps you can take, like giving them praise, listening to them, etc.,
why not use your spiritual mind power as well? Spend some time sending
them waves of love energy. See what happens. You should begin to see a noted
softening in their demeanor and your relationship should improve markedly. You
can try this and similar energy sending with any relationship or situation that
you want to influence. Your mind is a very powerful tool - use it to your
Of course, if you want to really hone your abilities of influence, train to
become a hypnotist. Just remember, once you have the power, use it in an
Speaking of mind power, I've really gotten into watching the new Mind Control
series on the Sci-Fi channel here in the U.S. It features Derren Brown exerting
his mind control powers via a ombination of persuasion, suggestion,
misdirection, hypnosis, nlp, and probably some science and magic thrown into the
mix. The guy is a real master, and some of the mind tricks he does are simply
Many of his tricks involve him talking in a hypnotic manner to his subjects.
He exudes an aura of supreme confidence while delivering his spiel and it is
fascinating to watch as he slips in suggestions to those he is with,
resulting in amazing things happening. His mastery of quick hypnotism is plainly
evident, but he also does a good job of planting ideas and other suggestions
into the minds of his subjects prior to any seeming mental control having taken
Some of the things Derren Brown does seem to defy explanation, however.
Are his seeming powers an other worldly ability, or are they a mind power
ability that most of us haven't tapped yet? Or could the tricks simply be
well-orchestrated parlor tricks with some hypnotism thrown in?
I don't know for sure, but what is for sure is that he seems to know how to
direct others without them being aware that it is being done. Not only
that but some of the tricks that he performs are mind blowing. Even when
he explains how he accomplishes some of them, there is always something
inexplicable in the mix that seems to send the brain into overload.
I would encourage you to watch as much of his stuff as you can, not only for
the entertainment value (of which there is plenty), but for the powers of
influence he displays. Hopefully, it will teach you some techniques as well as
motivate you to amp up the power of your own mind!
To see Derren Brown, you can go to the Sci-Fi channel and see some clips of
him in action or watch the Mind Control show on Sci-Fi. Even better,
though, I found a free site that will let you watch all the old Tricks of the
Mind episodes that he did in England. Several years worth of very entertaining
and enlightening episodes. Enjoy!
Here is the link to the Derren Brown Tricks of the Mind episodes from the U.K.:
Before you head over there please take 1 minute to increase your own mind power by watching
the 1 Minute to More Mind Power affirmations video.
And, click the link for a free mind power ecourse.
Are you part of the Mind Power Inner Circle. Join now. Join now. Join now.
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Enjoy all the free positive affirmation videos and wealth creation strategies on Wealth Vibes Motivational Videos page.
The Wealth Vibes group is totally free to join and once you do you'll be joining our powerful and ever growing wealth group where hundreds and hundreds of others will start sending you powerful thought waves of abundance. In addition, you'll receive special money-making freebies and bonuses. Why not join free today, add your own powerful thought energy to the group and experience the benefits for yourself?
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